1.Customer List
A collection of email addresses from people who have opted in to receive communication from your business.
2.Email Campaigns
One-time or automated emails sent to subscribers. Common types include:
- Newsletters
- Promotional offers
- Product launches
- Welcome series
- Abandoned cart emails
3.Email Content
The message you send—includes subject lines, copy, images, links, and call-to-action (CTA).
4.Email Marketing Tools
Platforms like:
- Mailchimp
- Constant Contact
- Klaviyo
- ActiveCampaign
- ConvertKit
These help manage lists, design emails, set up automations, and track performance.
5.✅ Benefits of Email Marketing:
- Cost-effective and high ROI
- Personalized communication
- Easily automated
- Measurable results
- Great for nurturing leads and retaining customers
